SAINTS have announced online gambling company Midnite as the club’s new official training kit partner ahead of the 2025/26 season.
Licensed in and operated from the United Kingdom, Midnite sponsored the 2025 World Snooker Championship in April and May.
Saints have become the first football club to partner with the growing company, which was founded in 2018 by Nick Wright and Daniel Qu.
The Midnite logo will sit across training kits for the men’s and women’s teams, and its logo will also feature on the back of the men’s shirt and shorts.
However, the logo will only appear on the player's training kit and not on the club's retail range of training kit, which can be purchased by fans.
Saints 2025/26 season training kit with Midnite logo (Image: Matt Watson / Southampton FC)
Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts, as well as further collaboration between the two brands.
A host of supporter and community activities will be launched to engage the fanbase in the build-up to the season and throughout the 2025/26 campaign.
On the partnership, Greg Baker, chief revenue officer for Saints, said: “We’re delighted to welcome Midnite as our latest club partner.
"Midnite is disrupting its sector and developing a dynamic challenger brand. As a club, we pride ourselves on our ability to challenge the status quo.
"We see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Joe Aribo and Welington sport some 2025/26 training wear (Image: Matt Watson / Southampton FC)
Saints and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions.
Saints Foundation is the club's charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Midnite's vice president of growth, Jonathan Shaw, said: “We’re excited to partner with Southampton for our first-ever football club sponsorship.
"At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
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