SAINTS have announced Rollbit, an online crypto and NFT gambling company, as the club's new front-of-shirt sponsor.

The partnership will see Rollbit’s logo front and centre of the men’s shirts and they will have visibility around St Mary’s through LED advertising and hospitality.

Launched in 2020, Rollbit describes itself as 'crypto's most innovative casino.'

Through their platform, Rollbit blends entertainment with investment in an innovative way, including the creation of digital gaming spaces for its users to explore.

The company has grown to have a huge global presence, with recent partnerships including the likes of Serie A giants Napoli and with the world’s most subscribed esports gaming team, FaZe Clan, who have over 8.5million subscribers on YouTube alone.

Southampton are Rollbit’s first partner within the Premier League, bringing together two organisations that share a commitment to innovation and delivering great experiences for their respective audiences.

Greg Baker, chief revenue officer for Southampton said: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official front-of-shirt partner.

"This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League.

"Together, we look forward to creating unforgettable moments for our fans.”

Sam Norman, head of partnerships for Rollbit said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final.

"We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams.

"We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”