The Premier League has today unveiled a new logo.

The graphic will be used from the start of next season and replaces the current serif font with a plainer one.

The lion has been reduced to just a head with a crown, rather than the full-bodied animal standing with it's foot on a ball.

It is the third major overhaul for the Premier League's logo since the league launched in 1992.

The last was in 2007.

Furthermore, the league will no longer have a title sponsor - meaning it will be known simply as the Premier League, rather than the current full title of the Barclay's Premier League, or the English Premier League in foreign countries.

Premier League Managing Director, Richard Masters, said: “From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.

“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.

“We look forward to sharing more details of our new positioning in the coming months.”

Daily Echo: The original and current Premier League logos

When it first formed in 1992, the league was known as the FA Premier League, before being known as the FA Premiership - with sponsorship from Carling, Barclaycard and Barclays - between 1993 and 2007, since when it has been known as the Barclay's Premier League.