Cadbury shrinks size of Dairy Milk Freddo multipacks

The confectionery company is responsible for a range of popular chocolates including Boost, Crunchie, Creme Eggs and the classic Dairy Milk.

However, arguably one of the most popular Cadbury chocolates is its Dairy Milk Freddos.

The price of Freddos has been a major talking point over the years.

The popular chocolate used to be 10p, but recently it has risen in price and is now on sale in supermarkets for up to 40p (Sainsbury's).

Cadbury shrinks size of Freddo multipacks

Now, Freddo multipacks have been hit by shrinkflation.

Cadbury has shrunk the size of its Freddo (5x18g) and Caramel Freddo (5x19.5g) multipacks by 20%, according to The Grocer.

These multipacks disappeared from Tesco stores in May and have recently been replaced by Freddo 4x18g and Freddo Caramel 4x19.5g multipacks.

Despite the change in size, the price has remained the same at £1.40.

The original 5-packs of Freddo chocolates are still available in some supermarkets, including Morrisons. (Image: Morrisons) Both the old and new versions of the Freddo multipacks are available at Morrisons (at the time of writing), on sale for £1.40.

While Sainsbury's still has the original multipacks of five available, both for £1.40.

Cadbury reveals reason behind change to Freddo multipacks

A spokesman for Cadbury owner Mondelez International, speaking to The Grocer, confirmed the change to Freddo multipacks was made due to "significantly higher input costs".

RECOMMENDED READING:

• Cadbury to release new chocolate bar shoppers say is like discontinued favourite
• 'Amazingly good' new Kinder chocolate bar spotted in meal deal section at Tesco
• Tesco joins Sainsbury's in making major change to self-service checkouts
• Sainsbury's shoppers 'won't buy anything' as major change rolled out in-store

The spokesperson explained ingredients like cocoa and dairy cost "far more" than they have done in the past and energy and transport prices "remain high".

They continued: "This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.

“As a result of this difficult environment, we have had to make the decision to slightly reduce the weight of our Cadbury Dairy Milk Freddo multipacks so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect."