A new ITV channel that will replace ITVBe will launch this June showing a selection of popular UK quiz and game shows.

ITV Quiz will air the likes of Lingo, Wheel of Fortune, Tenable, Deal or No Deal and Who Wants To Be A Millionaire.

It was announced in April that the channel will replace ITVBe, that was known for being the home of reality TV series such as The Only Way is Essex.

It first launched in 2014.

When will ITV Quiz launch?

ITV bosses confirmed today (May 30) that ITV Quiz would be launching on June 9.

Dirty Dancing and The Towie Years will be among the final shows to air on ITVBe on Sunday, June 8, before its full closure at 6am on June 9.

Current TV schedules show a welcome message for ITV Quiz from 6am with an episode of Lingo, hosted by comedian Adil Ray, kicking off the programming at 9am.

The channel shake-up will see ITV2 become the home of reality TV series linked to the current ITVBe brand, such as The Real Housewives of Cheshire and Real Housewives franchises.

A ITV spokesperson said: “TOWIE and RHOCH join a rich schedule of returning formats, including Love Island and Big Brother, and exciting new commissions which are lined up throughout the remainder of 2025 on ITV2, and will continue to stream on ITVX.


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“As the flagship commissions move across to their ITV2 broadcast home, ITV will retire the ITVBe brand from its portfolio in June 2025.

“ITV plans to use the channel slot as ITV Quiz, drawing on ITV's popular, market-leading UK quiz and game shows, and the success and learnings of ITVX FAST channels.”

TOWIE’s move to ITV2 marks a homecoming for the show as part of its 15th anniversary year, having initially debuted its first 12 series on ITV2.