Sainsbury's has discontinued one of its popular own-brand instant coffees despite it being labelled "the best on the market" and "the only coffee I drink" by shoppers.

Big name brands have discontinued products recently, including Coca-Cola, Cadbury and Nestle.

Major supermarkets like Aldi and Tesco have also axed several products already in 2025.

In February, Aldi confirmed its Very Berry Muesli had been discontinued before earlier this month (March) it revealed Dairyfine Blonde chocolate bar has been the latest product to get the chop.

Discontinued UK chocolates and sweets

Tesco was forced to apologise after it announced its British Whole Milk 3.408L (6 Pints) has been discontinued.

Sainsbury's discontinues "best ever" coffee

Sainsbury's has also discontinued several items in 2025, including its mini sausage rolls and a range of eggs.

But now the supermarket chain has revealed its Mellow Roast Instant Coffee (200g) has been axed.

Sainsbury's Mellow Roast Instant Coffee is the latest product to be discontinued by the major supermarket chain.Sainsbury's Mellow Roast Instant Coffee is the latest product to be discontinued by the major supermarket chain. (Image: Sainsbury's) Several shoppers took to the Sainsbury's website to ask why they were unable to find the "amazing" coffee, with a number of people commenting it was "out of stock".

One shopper wrote: "I have used and loved this coffee for many many years but you seem to have stopped stocking it. Why?"

While another said: "Why is this coffee out of stock as it is amazing, great taste."

Another fan posted on X (formerly Twitter) asking: "@sainsburys also will you be getting this coffee back in stock."

A Sainsbury's spokesperson replied to the post on X, confirming the worst for fans of the Mellow Roast Instant Coffee.

The spokesperson said: "The coffee in the screenshot has sadly been discontinued."

Sainsbury's Mellow Roast Instant Coffee seems to have been a popular choice among shoppers, with it being labelled the "best coffee ever", "very moreish" and "my favourite".

One shopper, posting on the Sainsbury's website, said: "The only coffee I drink best mellow coffee on the market."

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Another fan commented: "Best coffee ever! I always buy this coffee, absolutely love this. Really like the price too!"

A third person said: "I buy regularly as it's a nice tasting drink and quenches my thirst.

"Very moreish and does not give me heartburn which all others do. Plus a big money saver."