Ryanair has launched a new "Prime" subscription service which will allow passengers to claim exclusive discounts and offers.

The airline launched its "Prime" subscriber discount scheme on Monday (March 24) which costs £79 for a 12-month subscription.

Ryanair’s CMO, Dara Brady, said: "Ryanair has been delivering the lowest fares (and the best services) in Europe for the last four decades, and we’re now extending our price leadership with the launch of our exciting new subscriber discount scheme – Ryanair “Prime”.

"Ryanair “Prime” is a new subscriber discount scheme for frequent flyers that want to fly regularly but don’t want to break the bank to do so."

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Ryanair's new "Prime" discount scheme

Being a part of Ryanair's new "Prime" discount scheme will give you access to:

  • 12 exclusive seat sales (one each month)
  • Free reserved seats
  • Free travel insurance

Mr Brady continued: "Costing a modest £79 for a full 12-month subscription, Ryanair “Prime” members will benefit from access to 12 exclusive annual seat sales (1 each month), free reserved seats, and free travel insurance every time they fly with Europe’s No.1 airline.

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"This will deliver great savings of £420 for members who fly 12 times per year, but even “Prime” members who only fly 3 times per year will still save £105 – more than the £79 cost of becoming a “Prime” member.

"So, if you like flying regularly while also saving money, then Ryanair “Prime” is a no-brainer."

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How to sign up for Ryanair's new Prime discount scheme

You can sign up to become a member of Ryanair's "Prime" discount scheme via its website.

It will be limited to 250,000 customers and will operate on a first-come, first-serve basis, so you'll need to be quick.