A discontinued Milky Way item is set to return to UK supermarket shelves after an absence of three years.

Milky Way Crispy Rolls, which are described as a "nostalgic fan favourite" by Mars Wrigley, were removed from stores in 2022.

The manufacturer stated: "Combining crispy wafer, a soft centre and smooth milk chocolate coating, the beloved treat promises the perfect balance of multiple textures."

Milky Way Crispy Rolls being discontinued did not go down well among customers who have been demanding its return ever since.

Some took to social media with heartfelt pleas for it to come back and petitions were even created – one of which garnered over 8,000 signatures.

Therefore fans will be happy to see the item return to shops on Saturday, February 1.

Milky Way Crispy Rolls were briefly found in both Home Bargains and B&M towards the end of 2024, but this is the official relaunch of the item.

A spokesperson at Mars Wrigley said: “We never anticipated just how passionate the response would be when Milky Way Crispy Rolls were discontinued.

“It became clear that this iconic treat holds a special place in people’s hearts, and we knew we had to bring it back!” 

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In the lead-up to the announcement, Mars Wrigley teased fans with cryptic billboards in key London locations, featuring real-life tweets from impassioned chocolate lovers, such as: “Woke up to see apparently crispy rolls have been discontinued??! Week ruined nobody talk to me”. 

A statement from Mars Wrigley said: "Milky Way Crispy Rolls will join Twix Crispy Rolls and Bounty Crispy Rolls to form a delicious trio of chocolate wafer treats.

"Fans can find them in select supermarkets from 01.02.2025."