Opportunity to avoid being put on naughty list this Christmas

With 40% of Brits admitting they can’t resist eating Santa’s treats before Christmas Eve and three in five having to make do with whatever’s left in the cupboard, OREO has partnered with delivery app, Deliveroo to launch an S.O.S Service (Save OREO (cookies) for Santa).

The service will provide a last minute lifeline for Brits left having to improvise when out of milk and cookies. Much to Santa’s disproval.

It comes as new research reveals an apple (25%), a slice of pizza (22%), a yoghurt (21%) and sandwiches (20%) top the list of things forgetful parents in a predicament have left out for the big man on Christmas Eve.

The new OREO Gingerbread S.O.S (Save OREO (cookies) for Santa) service, exclusively available on Deliveroo, is set to save Santa from cupboard Claus-tastrophes as Brits admit they’ve eaten all the good snacks before his arrival (40%). (Image: Beat Media) Even poor Rudolph seems to be suffering from Brits’ Christmas faux paus with 34% replacing his carrot with a potato, and even Brussels sprouts (19%) - as majority (86%) try and keep the magic alive for their little ones the night before Christmas.

The all-new limited edition service on Deliveroo, will be available on Monday 23rd and Tuesday 24th December only, helping over one in two parents who take part in the tradition who have forgotten Santa’s snack on the never-ending Christmas to-do list (59%).

Ensuring he gets the treats he deserves this year and relieving families from needing to resist the cookies for too long this festive season.

Complete with a carefully crafted cookie plate, a carrot for the red nosed sidekick, a refreshing glass of milk and most importantly the brand new (and perfectly dunk able) OREO Gingerbread cookie.

Other items making the substitution list include a sandwich (20%), nuts (18%), cheese (16%) and a healthy snack bar (16%).

When polled on why it is that parents are forgetting Santa, being preoccupied with a myriad of other Christmas tasks and traditions (37%), being all too busy (32%), and finding Christmas overwhelming (31%) came out on top.

This has left many parents in a festive frenzy, as a quarter (25%) worry they could ruin the magic of Christmas for kids and 22% felt they’ve felt guilty for spoiling things - even leaving  26%  afraid he might skip their house next year. 

Meanwhile, some clever parents use Santa to their advantage. A majority (70%) confess they’ve used him as a bargaining chip for good behaviour, while 59% say they complete the ritual early to entice children to go to bed on the big night.

The service will provide a last minute lifeline for Brits left having to improvise when out of milk and cookies. Much to Santa’s disproval… It comes as new research reveals an apple (25%), a slice of pizza (22%), a yoghurt (21%) and sandwiches (20%) top the list of things forgetful parents in a predicament have left out for the big man on Christmas Eve. (Image: Beat Media) Search for OREO Gingerbread S.O.S. Service in the app here or online. More organised Christmas elves can pick up OREO Gingerbread now in stores.

Becky Latcham, Brand Manager at OREO says, “Christmas is such a busy time of year that dashing about buying presents and preparing for festivities means little things can easily be missed or eaten!

"We know that Brits love getting into the holiday spirit and think the launch of the limited-edition OREO Gingerbread cookies couldn’t have come at a better time to help stressed out Brits. 

"Don’t let Santa down this year with a dishevelled piece of toast and share something he will actually want – you can be sure he’ll be back next year!” 

The limited-edition OREO Gingerbread S.O.S. Service is available for just 99p plus delivery in London, Bristol and Glasgow on Monday 23rd and Tuesday 24th December on a first-come-first-serve basis while limited stocks last - so be quick!