Cunard has reported a 55 per cent increase in nights booked.
This follows the launch of its 2027 programme, with bookings for the first week exceeding those for the same period in 2026.
The UK and North American markets were significant contributors to this surge, with UK bookings up almost 50 per cent and North American bookings more than doubling.
Cunard also saw a rise in demand for its exclusive luxury suites, the Queens Grill and Princess Grill, with bookings more than 100 per cent up compared to last year's launch period.
This indicates a growing global interest in Cunard's Grills experience.
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Cunard's iconic Queen Mary 2's Transatlantic Crossings continue to be a hit, attracting strong interest from guests worldwide.
The company's 2027 programme includes 195 new itineraries, taking guests to 115 destinations in 32 countries from April 2027 to January 2028.
These new itineraries include 93 UNESCO World Heritage sites.
With 18 overnight port calls and 33 late-evening departures, the programme offers ample opportunities for exploration.
The 2027 programme offers more variety and choice than ever before.
For the first time since 2018, three of Cunard's Queens will be offering roundtrip voyages from the UK, increasing the capacity of Southampton departures by 54 per cent year on year.
Katie McAlister, the president of Cunard, said: "We’re delighted with the response to our 2027 launch.
"It’s wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience.
"Demand for our Queens Grill and Princess Grill suites has been especially strong globally, which tells us that more guests are seeking the space, service and thoughtful details that make our luxury Grills suites so special."
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