A car dealership has teamed up with a cricket brand known for mixing sport and entertainment.
Peter Cooper Motor Group based in Hedge End has announced a new partnership with cricket legends Lashings World, often described as the "Harlem Globetrotters of cricket."
The collaboration combines the worlds of cricket and motoring under a shared commitment to community and performance.
Darren Cooper, managing director of Peter Cooper Motor Group, said: "We’re excited to announce our partnership with Lashings World.
"They’ve created a powerful legacy of bringing people together through cricket and entertainment – a mission that resonates deeply with us.
"We’re proud to support an organisation that combines elite talent with community spirit and global reach."
Lashings World has spent 30 years entertaining fans with appearances from international stars like Sachin Tendulkar, Lord Ian Botham, and Phil Tufnell, along with personalities such as Harry Redknapp and Frank Bruno.
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Their events have raised £1 million for charities and community projects across the UK.
As part of the partnership, Lashings World staff have taken delivery of two vehicles from the Peter Cooper Motor Group: the Omoda 5 and the Jaecoo J7.
David Fitzgerald, managing director of Lashings World, said: "We are proud to announce our partnership with The Peter Cooper Motor Group, a company that shares our commitment to excellence, innovation, and community values.
"With their outstanding track record in the motor industry and our legacy in sport and events, this collaboration brings together two trusted brands with a shared ambition for growth and impact.
"We look forward to building a strong and mutually beneficial relationship in the months and years ahead.
"Lashings World has raised £1 million for charities and communities across the UK—an incredible milestone.
"This aligns perfectly with the spirit of our partnership and reinforces its positive impact.
"It’s a powerful message of giving back and supporting communities."
The partnership reflects Peter Cooper Motor Group’s ongoing support for community-focused initiatives.
The company already sponsors Hampshire Cricket and a range of sports clubs and organisations across the south of England.
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