Westquay: Jewells shop to replace closed Typo store

Jewells will launch at seven different shopping centres today as part of a national rollout.

The shop will offer ear, nose and navel piercings, with a personal style consultation and expert advice being available from those working in the store.

Jewells replaces Typo in the lot opposite Lego, after the stationery shop on the third level of the shopping centre suddenly closed in April.

The jewellery brand specialises in trend-driven demi-fine accessories, using premium materials like gold and silver alongside sustainable lab-grown diamonds.

Jewells will also be the first brand in Westquay to mark customers with "made-to-fade" temporary tattoos, alternatively offering permanent tattoos too.

A spokesperson for Jewells said: "Discover everything from trend-led, ultra-affordable jewellery to Solid Gold and Lab-Grown Diamond investment pieces, all in the same room.

"Step inside the Jewells Universe at our Westquay store, including made-to-fade tattoo, piercing and welding services."

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Leah Uka, chief brand officer of Jewells, added: "Launching our first-ever physical spaces in key destinations across the country has been an important process for us.

"We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the Jewells brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”

Customers inside the new Jewells shop in Westquay. (Image: Westquay) Jewells will open in seven different shopping centres as it makes its retail debut.

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Alongside the Westquay store, the brand will open at Lakeside in Essex, Churchill Square in Brighton, The Oracle in Reading, Eldon Square in Newcastle, Westfield London and in Bluewater in Kent.

Shopping centre owners Hammerson told the Echo in April that it had "exciting plans" for the lot that used to be occupied by Typo.

Paul O'Brien, director of leasing and commercialisation at Hammerson, said the fast opening of Jewells shows the "pace" that deals can be executed at.

He said: "Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”