A historic building in the town centre is set to welcome its first new occupants in more than 100 years.
The Old Christchurch Road property, which housed a WHSmith store before its closure earlier this year, has been sold to independent sports retailer Sport It First.
This will be the retailer’s third store in the region.
Read more: What’s moving into Bournemouth’s former WHSmith site
Goadsby was initially instructed to market the building on a leasehold basis, but interest led to a freehold sale.
The new store is expected to open in the coming weeks.
Edd Watts from Goadsby said: "It’s great to see such a prominent and historic building in the town centre attracting a growing independent retailer.
"The purchase by Sport It First will bring new energy to Old Christchurch Road and reflects the growth of Bournemouth as a retail destination.
"We’re proud to have played a part in securing a positive new chapter for this landmark property."
The sale signals a new chapter for the building, which has stood empty since WHSmith closed its doors earlier this year.
It also marks a milestone for Sport It First as it expands its presence in the region.
The retailer's move into the historic building underlines its commitment to growth and investment in the area.
