An independent slow-fashion brand has launched a pop-up shop in Winchester.
The Well Worn, known for its UK-made garments, opened the shop for its first day at Open House Deli in Middle Brook St, Winchester on Friday, March 21.
The brand, founded by Emma Shaw, focuses on vintage fashion, timeless silhouettes, and sustainable craftsmanship.
All pieces are made in the UK using deadstock fabrics, reducing waste.
It usually operates from the top floor of the building but it is only open select hours or by appointment.
Its new pop-up shop featured a selection of The Well Worn's designs, including vintage-inspired dresses, blouses, and separates.
Emma, founder of The Well Worn, said: "We’re so excited to bring The Well Worn to Winchester in a physical space.
"This pop-up is a chance for customers to experience our pieces up close—the fabrics, the fit, the details—while also celebrating sustainable, UK-made fashion."
The Well Worn's pop-up shop is part of a movement to revive British clothing manufacturing.
Its mission is to create clothes that don't compromise on design, quality, and the environment.
For more information, visit thewellworn.co.uk or contact Emma at emma@thewellworn.co.uk or 07932030892.
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