Shelley Jory-Leigh has combined life as a powerboat champion with continuing to run the business started by her mum and dad and employing her since she was just ten years old. 

There are big plans for the 50th birthday of Brides of Southampton next year, but first it's a move to a new city centre shop by Christmas, leaving behind the Portswood premises which has housed the business since it began in 1976.

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It will be a new start for Shelley and her staff, many of whom have worked for Brides for decades. 

The business has outgrown its Portswood premises with a bigger, better and more luxurious showroom planned to suit the modern bride.

The new location will play host next year to an even more elaborate half century celebration than in 2016 when 40 brides took part in a huge fashion show, many of them recreating the opening of the shop by arriving in a horse and carriage. 

(Image: Brides of Southampton) Shirley, a skilled seamstress who managed the Pronuptia and Young's bridal shop, and accountant John Jory made the perfect partnership with daughter Shelley attending the launch wearing a peach bridesmaid's dress. 

By the age of ten, she was a Saturday girl and has never really looked back. 

(Image: Brides of Southampton) Shelley, a British Powerboat Champion and world record holder, said she initially considered a role as cabin crew, a PE teacher or in advertising.

"I tried to do anything else," she laughed. "In the end, I was dragged into the business kicking and screaming! 

"I'd been offered an amazing job with Saatchi and Saatchi in London and had to make a decision. I went into the business and the rest is history.

"It's such a contrast in my two worlds, overalls for powerboating and beautiful wedding dresses, but I love it."

(Image: Brides of Southampton) John, who is now 91, still takes an active interest in the business. Shirley, who loved every minute of the 40th birthday celebrations, passed away in 2016.

Brides of Southampton pride themselves on exceptional customer service and have seen three or even four generations of the same family through their doors. 

Their dresses, ranging in price from £300 in the outlet to £3,000 designer gowns, include various styles from colours to bohemian looks. Latest trends include two or three looks in one dress for day to evening and even honeymoon attire.

(Image: Brides of Southampton)