Children of the future may miss out on childhood memories due to a digital age reliance, according to new research.

Luxury British cruise line Cunard has warned that a generational gap in our collective history could come about as a result, as it calls on the public to help preserve these moments in a physical exhibition.

This exhibition, to be marked by renowned British photographer Mary McCartney, commemorates 185 years of ocean travel.

According to an international study, each year, 265 billion images are taken in the UK and the US alone, many of which remain unseen and unshared, hidden in digital devices.

Smartphones account for 97 per cent of these photos, but only three per cent of people keep their memories in printed albums.

This heavy reliance on digital storage means physical memories could be lost, with 72 per cent of people believing future generations could lose out on these memories.

Siân Wilks, Cunard archivist at the University of Liverpool Library, said: "As a unique resource that captures Cunard’s unrivalled 185-year history, the Cunard archive is an incredible collection that is accessible to all. It is exciting to see how today’s events will shape the Cunard archive of the future and capture the stories of those connected to the brand."

Katie McAlister, President of Cunard, emphasised the importance of this initiative: “For 185 years, our ships have been at the heart of unforgettable moments for millions of guests and crew.

"This is a chance to celebrate those memories and the stories they tell. By sharing your experiences, you’ll help Mary McCartney create something truly unique."

More than half of adults (51 per cent) have no confidence that their photos will be accessible in 50 years.

Many people are also losing their photos due to limited storage space, with more than half of adults (53 per cent) admitting they have had to delete photos or have lost them when their phone broke.

Cunard is inviting guests, employees, and celebrities to share their memorable images taken on board its ships.

These will be part of the ‘Sea of Glamour’ exhibition, debuting at Liverpool’s Liver Building in May.