A Southampton-born actor is no longer odds-on favourite to become the next James Bond with some bookmakers - despite wowing producers with his performance as Prince Charles in an acclaimed Netflix series.

Josh O'Connor, who was born in the city, is best known for his role in The Crown, God's Own Country and Challengers.

But while he was favourite to soon add the iconic role of 007 to that list, Josh is no longer the bookies' favourite to succeed Daniel Craig.

With Paddypower and Ladbrokes, James Norton is now the top choice.

The London-born actor is known for roles in Granchester, War and Peace and McMafia, and also was nominated for a BAFTA for Best Supporting Actor in 2015 for his performance in Happy Valley.

READ MORE: Southampton born actor was odds-on favourite to be next James Bond

James is 5/2 with Paddypower and 3/1 with Ladbrokes.

Josh remains the favourite with other bookmakers though, as William Hill has him at evens and Betfred puts him at 4/1 - a sharp rise from the 1/1 they had him on January 6.

Theo James of Divergent and The Gentlemen fame is also a popular choice.

Aaron Taylor-Johnson is another fan favourite, having just starred in Kraven the Hunter and Nosferatu while previously shining in Bullet Train.

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Josh is still in with a shout though, and the 34-year-old actor was born in Southampton before moving to Newbury and then Cheltenham where he was brought up.

As previously reported by the Echo, HELLO! said Josh was the producer's top choice "due to his charisma, charm, and ability to deliver sharp one-liners effortlessly", as well as being "familiar but not too familiar" to audiences.

Josh won an Emmy Award and a Golden Globe for his work on The Crown while also being known for supporting roles in both Doctor Who and Peaky Blinders in 2013 and 2014 respectively.

An announcement on the 26th Bond film, and the new Bond actor, is due to be made at some point in 2025.