She's the Southampton artist creating stunning, one of a kind headpieces and flower crowns for festivals and fashion shoots.

Business is booming for Bitterne based Heather Smy, who launched HRM Shop in 2023.

Heather has a background in theatre, where she learned how to build costumes, puppets, props and set pieces.

(Image: Courtney Cox/@justshootme_cc .) READ MORE: Hamilton, Summer Sessions and more - all the things to look forward to in 2025

While headpieces are often used in theatre, Heather has found that her main target audience has actually been models and photographers looking for elaborate costume pieces to expand their portfolios.

These go down a storm in her online shop and have been featured in multiple photoshoots and stage productions and worn by brides, bridesmaids and flower girls as well as revellers at Victorious, Isle of Wight and other music festivals. 

(Image: Courtney Cox/@justshootme_cc) Heather told the Daily Echo: "Every headpiece and flower crown I have built is a one of a kind wearable sculpture.

"Each piece empowers people to embrace their individuality, dress up, and feel incredible. It’s more than just an accessory, it’s an artful statement that transforms any moment into something extraordinary.

"I started making headpieces that would specifically be designed to cater to customers that would like something to wear for festivals, hen parties, or special birthdays etc. This approach has been very successful. 

"Headpieces act as a whole look on their own but can also provide further inspiration and elevate any look. This is also why headpieces are a popular accessory for events, festivals, weddings and parties.

"I'm inspired by surrealism art styles and creation methods I learnt whilst studying puppetry."

(Image: Courtney Cox/@justshootme_cc) The other string to Heather's very creative bow is selling her hand drawn art, including art prints, stickers, pin badges and keyrings, at artisan markets, both locally, everywhere from Eastleigh to Southsea, and in London, including famous locations such as Portobello Market on the Portobello Road and Chapel Market in Islington. 

HRM Shop orders are always packaged with materials that can be reused or recycled and the whole business aims to be as eco friendly as possible. Paper eco tape can be recycled with the rest of the packaging and is also vegan friendly.