A care home firm is pledging to improve dementia awareness across Southampton.

Home Instead Southampton has committed to equipping one thousand people with knowledge and understanding of living with dementia.

This move follows research revealing that eighty-four per cent of people believe more should be done to educate families about the condition.

The study, part of Home Instead's 'New Ageing Index', surveyed one thousand people and found fifty-eight per cent felt the government should declare dementia a health emergency.

The survey also indicated that better home treatment options would significantly enhance the quality of life for people living with dementia.

In response, Home Instead is organising a workshop in February to improve awareness and understanding of dementia.

Greg Harrold of Home Instead Southampton said: "47 per cent of our clients are living with some form of dementia so we have a deep understanding of the impact it has on families and those affected. With nearly a million people now living with dementia in the UK, it’s a topic which affects many of us, whether directly or through someone we know. It shouldn’t have to be a taboo subject anymore - we need to educate people and encourage open dialogue about how we support those affected.”

"That’s why we’re so passionate about running the workshops - to spread the word about dementia and help families who often feel ‘stuck’ when a loved one is showing signs of the condition. Getting a diagnosis can feel daunting, but we’re here to help guide families through it."