Cunard has reported record-breaking bookings in 2024, following the launch of its new ship, Queen Anne.

From January 1 to October 31 this year, Cunard recorded 73,000 more bookings than the same period in 2023, marking a 23 per cent increase.

This is the highest number of guests booked for this period on record.

Both the UK and North American markets contributed significantly, with a 24 per cent increase in guests booking from the UK and a 29 per cent increase from North America compared to 2023.

The arrival of Cunard’s newest ship, Queen Anne, in May has been a key factor in this growth alongside the launch of three new cruise programmes in 2024.

Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 programme in October, further driving demand.

As a British brand, Cunard’s global appeal is growing, with more than half of bookings between January 1 and October 31 now coming from outside the UK.

Targeted marketing campaigns in these regions have led to a 22 per cent increase in international guest bookings over the past year.

Katie McAlister, President of Cunard, said: "As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance. As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide.

"The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel."

From January 1 to October 31, 2024, the brand saw a 49 per cent rise in first-time guests choosing to sail with Cunard compared to the same period in 2023.

The company attributes its success to its expanding fleet and diverse range of itineraries, which are appealing to a broader audience worldwide, demonstrating the brand's growing international reach.