A global contact lens manufacturer has secured two awards for a digital business toolkit.
CooperVision, based in Hamble, received a gold award for Best Innovation and a silver award for Best Use of Digital from the Healthcare and Pharmaceutical Sector at the 2024 Digital Impact Awards in London.
These accolades were for the company's 'Showpad CooperVision Advantage Experience' product, a toolkit developed with brand design agency, Bridge.
The project is part of CooperVision's global strategy to tackle market challenges in the contact lens industry.
It aims to enhance the way business development managers (BDMs) interact with eye care professional customers through a consultative selling approach.
The 'Showpad CooperVision Advantage Experience', accessible via laptops and tablets, gives BDMs a structure to better understand customer needs and provide them with tailored tools and services.
This digital platform allows BDMs and customers to collaborate, track the usage of specific tools and services, and measure progress against their business metrics.
Zoe Bull, senior director of category and customer enablement, EMEA, said: "This is an exciting win for us as we are extremely proud of what we have managed to achieve so far through this project. We truly believe that the more consultative we can be in our interactions with our customers, the better their experience will be and the more they will be able to grow their individual businesses.
"This is very much an ongoing project, and we are continually working with customer feedback on where the process can be improved so that we can continue to evolve the ‘Showpad CooperVision Advantage Experience’ to better serve eye care professionals."
The Digital Impact Awards, now in its 11th year, honours the best in corporate digital communications, with entries from a range of global brands.
For more information on the 'Showpad CooperVision Advantage Experience', visit coopervision.co.uk/practitioner/coopervision-advantage or speak to your business development manager.
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