Sanlorenzo Yachts UK has promoted Nick Hatfield to managing director.
The decision follows the company's substantial growth over the past four years under his leadership.
Previously acting as sales manager, Mr Hatfield will officially assume his new role on January 1.
The firm, part of the Ancasta Group, was managed centrally before this appointment.
Managing director of the Ancasta Group, Nick Griffith, said: "In 2020, Nick lead the introduction of the incredible Sanlorenzo brand to the UK market, to serve the growing demand for made-to-measure yachts amongst UK-based consumers.
"Nick’s 17 years of yachts sales experience, his in-depth knowledge of the Sanlorenzo brand, and his understanding of the UK market, make him the ideal person to take the reins and drive the business forward. I am extremely confident that the business is in great hands, and I look forward to seeing it grow as we strengthen our relationship with the iconic shipyard."
Sanlorenzo Yachts UK is known for producing custom-made yachts, with a portfolio ranging from 28 to 38 metres in length.
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