TWO local brothers are hoping to transform the fitness industry with an app which tailors workouts to people's fitness goals and what they do.

Personal trainer Steve Quick, 35, from Southampton, came up with the idea some 14 years ago, but wasn't able to develop it into a workable app.

He went on to join the marines and subsequently got a bachelors and masters degree, before returning to the idea of the app.

By this point, his younger half-brother Daniel Jones, 24, who lives in Hythe, had become skilled at coding and the pair collaborated to create Shredify, which launched in March.

"The aim is to help people to get fit who aren't able to get to the gym regularly," says Steve.

"It offers flexibility of whether or not you have equipment, so it's great for people to keep working towards their fitness goals if they are on holiday or have to break their routine for another reason.

"The algorithms can create the perfect plan for each user, and as the person progresses it adapts and moulds with them."

The app allows users to select their dream body shape and then tailors work outs to hep them to achieve it.

The body targets are 'curve model', 'beach master', 'titan', 'Spartan', or 'Goliath'.

Users can choose whether they want 20, 40 or 60 minute work outs and whether their work out is gym or home-based.

“Getting the code right,” was the biggest challenge says Daniel. The complex nature of the algorithms that create the exercises is so advanced that if the code were written in size 10 font, it would fill a football field. The more the app is used, the more tailored the programme becomes.

There has been a lot of interest in the app, with more than 2,000 people signing up in the first two months.

"From the results we've seen it's really helping people," says Steve, "whether they were already fit and have wanted to improve their fitness levels, or if they are total novices."