PET owners in Southampton purchase more grooming products per capita than most of the UK.

New figures have revealed that the city ranks tenth in the list for people who buy the most grooming products for their furry friends.

Glasgow leads the way.

It comes as online giant Amazon launched a search for the Face of Amazon Pets 2018 in the UK.

James Bate, pet suppliers director for Amazon said the company is calling on pet owners to share pictures of their beloved pets as part of a competition.

He said: “With more than 50 million pets in the UK, we’re world-renowned as a nation of animal lovers and at Amazon, we want to celebrate all creatures great and small and their devoted owners.

“That’s why the search to find the Face of Amazon pets is back.

“Don’t hold your horses, we’re calling on all pet parents to share snaps of their furry, feathery, and scaly friends and tell us why they should be the country’s next top pet model.”

Sales data from Amazon revealed that Southampton ranks tenth on the list for sales of pet grooming products, with Manchester ranking first for English cities.

Last year’s winner was bunny Effie from Worcester, and the new Face of Amazon Pets will be announced later in the year.