SOUTHAMPTON residents consider going out with friends more important than having their blood pressure taken - according to new figures.

Blood Pressure UK is urging people to know their blood pressure numbers in a bid to reduce their risk of stroke, heart attack or heart failure.

This comes after a survey led by the charity showed 27.90% of respondents in Southampton consider going out with friends and socialising more of a priority than having their blood pressure taken. According to the data, 14.70% would rather watch TV and a further 8.80% would opt to watch football instead.

Blood Pressure UK is now urging residents to have their blood pressure measured to mark the Know Your Numbers Week 2018 from September 10 to 16.

Hemini Bharadia, Know Your Numbers Week! campaign manager said: “High blood pressure does not discriminate on age or gender – people are dying unnecessarily because they fail to take such simple steps to reduce their blood pressure. "Know Your Numbers Week! is the perfect opportunity to have your blood pressure taken for free and put you in control of your health."

To find your nearest blood pressure station visit www.bloodpressureuk.org/microsites/kyn/Home/Freebpchecks/Findfreecheck.