A NEW store selling adjustable beds and chairs is due to open in Southampton on Saturday.

Adjustamatic, is to open in Winchester Road, Shirley – opposite Wickes – with a store stocking a range of adjustable beds, riser-recliner chairs, mattresses, bedroom furniture and accessories.

The launch forms part of Adjustamatic’s ongoing strategy to roll out more retail space to complement its current sales operations which has driven the company’s growth over 50 years in business. Four people have been recruited locally including the store manager Pete Hamerton.

Darren Thomas, Adjustamatic’s head of retail, said “Southampton was chosen for the location of our third store because of its vibrant economy and its reputation for focussing on healthy outdoor living what with the Southampton marathon and Sky cycle ride; The Solent being a world centre for sailing and the fact that the store is just 5 minutes’ walk from The Common, which is one of the largest city parks in Europe.”

All Adjustamatic products – which are built at its factory in Denbigh - include built-in Cyclo-Therapy massage technology.

This is designed to improve blood circulation, provide relief from various health conditions and promote relaxation. The system is recognised as a Class IIa medical device and used by the NHS to provide treatment in spinal injury units throughout the UK.

Darren Thomas said: “Having stores helps people of all ages to try out our products and appreciate their general health and lifestyle benefits.

“Customers also benefit from the expertise of Dr. Miriam Stoppard, our official health and mobility advisor. Dr. Miriam Stoppard is well-known to millions as a leading authority on health issues and our partnership has underlined Adjustamatic’s credentials as a manufacturer of high quality products which improves comfort, health and wellbeing.”